Ready to begin with your own mobile marketing plan? Do you know where to start or how to begin? Do you know what will work best for your business? If you have no clue how to answer these last couple questions, the tips that are listed below are for you.
Use dedicated short code. The can be pricey, but they insure that you keep your brand intact. Avoid shared short codes if you are a larger company. Not only because you want people to recognize your own code, but there may be some legal consequences if the other company sharing the same code abuses the system.
If you are using email as part of your mobile strategy, consider using a Text Strategy instead of HTML. If you haven't optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it's easy to read on small screens.
Personalize your messages. Use the subscriber's name and make sure the platform you use can inset the person's inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person's name is included, no matter the length. Try keeping your messages short when you personalize them.
You should use Delivr.com to generate your QR codes. This website allows you to create QR codes for free and also offers you the possibility to track them. This will help you find out how many people actually scan your codes, and see how much time they spend on your website.
When using mobile marketing, build your database the right way- get permission first. Don't just add cell phone numbers without a confirmation. Give customers an opt-out option where they can click either yes or opt-out to confirm . This way you will have fewer complaints from users who don't want the advertisements.
Be sure to let the recipient know who you are and what you offer right up front. If they question who you are and what it is that you are offering to them, you are going to have a difficult time trying to get them to invest any of their money into what it is that you are offering.
Sending a reminder message about an upcoming sale or release of a new product is an excellent way to get your customers excited about what is going on. Try to send the reminder a couple of hours ahead of time. Doing this many days in advance creates a higher chance that the customer will forget.
Do you know how to begin your mobile marketing plan now? Can you now find a place to begin with it? Do you know what will work for your business? If you can now provide an answer to these questions, then you have read and understood the previous tips, and are now ready to make mobile marketing work for you.